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The initial listing price
isn't that important because the price can always be adjusted
down later.
Many homeowners believe
this.
It is a myth.
Not true.
If most buyers first viewed
your house because of a newspaper ad, a magazine, the internet,
brochures, or the sign in your front yard, the initial listing price
probably would not make a difference. The house would always
be "new" to those seeing it.
But most buyers see your house
for the first time because a real estate agent showed it to
them. An agent working with buyers. So the most
important people to impress with your house are the other agents who
belong to the local Multiple Listing Service.
When you first put your home
on the market, agents pay attention. It is like going to fancy
steak house and your server brings the steak to your table while it
is still hot and "sizzling."
New listings receive
priority. They are on the "hot" sheet circulated in real
estate offices. The MLS computer identifies new
listings. Your listing agent may hire a service to distribute
fliers to all the buyer's agents. There are office previews
and MLS tours.
Sure, you can market later,
too - but agents pay attention when your house is new to the
market.
You can only be "new"
once.
If the house is priced
correctly for its condition and location, agents will show it to
their clients.
If it is overpriced, they
won't.
Dropping your price later
deprives you of the best opportunity to market your house when it
still has "sizzle."
Later marketing is less
effective. |